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Commercial

Vermillion – Darren Palmer

Client: Art Group Canberra

Project details

Crewcible Studio was engaged to produce a series of videos highlighting the exceptional quality and innovative design of Art Group’s Vermillion development in Dickson. Our team conducted in-depth interviews with esteemed interior designer Darren Palmer and Art Group’s Development Director, Mark Craswell, to provide insights into the project’s meticulous attention to detail and design philosophy.

Filmed over several days across multiple locations, the videos showcase Vermillion’s elegant apartments, communal spaces, and architectural features. Utilising our cinematic expertise, we captured the seamless “marble test” flooring, flush interior finishes, and thoughtfully designed rooftop gardens. The project combined wide-angle shots to emphasise spacious layouts with close-ups highlighting premium fixtures and finishes.

Collaborating closely with Art Group’s design and marketing teams, we ensured the videos authentically represented the Vermillion development and resonated with potential buyers. These videos have become integral to Art Group’s marketing efforts, effectively communicating their “Art Standard” philosophy and attracting a diverse range of buyers.

This collaboration exemplifies Crewcible’s commitment to storytelling excellence and creating visually stunning content that elevates our clients’ brands.

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Pre-production: Concept development, creative direction, video content strategy, scriptwriting, storyboarding, moodboarding, call-sheets & scheduling, corporate media training. International and remote productions (interviews and b-roll gathering)

Production: Directing, cinematography, videographry, sound operating; make-up, styling, wardrobe, set design, Brand videos, TV commercials, corporate videos, case studies, testimonials, event video highlights, photography. 

Live streaming: Multi-cameras, live switching and outside broadcasting.

Post-production: Video editing, 2D/3D animation, motion graphics, voice overs, podcasts, sound design, and mastering. 

Bespoke music composition, audio branding and sound identity.

Delivery: TVC approvals and uploads, Asset upload, asset archival, video marketing strategies, social media management, and Indigenous and cross-cultural content consulting. Ad spend [SEO, Google and Meta Ads® and Social media ads]. 

Our facilities include a cutting-edge studio with ultra-high-definition cameras, a green screen, audio recording facilities, a podcast studio, and a client-friendly edit suite.