National Campaign

Our team had the privilege of working on a national campaign project for Palliative Care Australia during the National Palliative Care Week Campaign, alongside our marketing agency partner, CRE8IVE. The aim was to create a series of stylised piece-to-camera videos that would showcase the reality of palliative care. We wanted to drive awareness and highlight the importance of compassionate end-of-life care. To achieve this, we developed video content able to be used across various advertising platforms and social media channels. By doing so, we hoped to reach a wide audience and spark conversations about palliative care.

We sought to achieve an emotional connection in our pieces to the camera by creating an Interrotron device so that the interviewee was able to talk to the face of the interviewer through the lens of the camera. This removed any disconnection that may detract from the emotional weight of the answers.

To maintain consistency and create a cohesive visual experience, we decided to shoot the interviews in our own studio. This allowed us to have greater control over the lighting, sound, and overall production quality. We wanted the imagery to complement the supporting photography package, which we carefully curated to be striking in nature. By combining powerful storytelling with captivating visuals, we were able to deliver a compelling message that was well received by the client.

The videos we developed not only helped raise awareness about palliative care but also helped audiences to foster a greater understanding of the challenges faced by patients and their families. Through the strategic distribution of these videos on multiple platforms, we were able to reach a diverse audience and generate meaningful conversations. It was a rewarding experience for our team to contribute to such an important cause and utilise our creative expertise to make a positive impact.