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Project details

We were able to work alongside the team at Raw Potential, a Canberra-based non-profit supporting homeless and at-risk youth. From the very beginning, their passion and commitment inspired us, and we knew our role was to help amplify their message with authenticity and care.

Working with the Raw Potential staff, we listened to stories, built trust with the young people they support, and shaped these experiences into a narrative designed to move hearts at fundraising functions. Our team handled every stage of the project  from concept to filming to post-production  but it was the powerful stories of the young people that gave the film its true power.

The documentary not only highlighted the urgent need for support but also demonstrated the extraordinary difference Raw Potential makes every day. Its impact wasn’t immediate, but it eventually helped the organisation secure funding for an additional staff member  extending their ability to reach and support more young lives.

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    Pre-production: Concept development, creative direction, video content strategy, scriptwriting, storyboarding, moodboarding, call-sheets & scheduling, corporate media training. International and remote productions (interviews and b-roll gathering)

    Production: Directing, cinematography, videographry, sound operating; make-up, styling, wardrobe, set design, Brand videos, TV commercials, corporate videos, case studies, testimonials, event video highlights, photography. 

    Live streaming: Multi-cameras, live switching and outside broadcasting.

    Post-production: Video editing, 2D/3D animation, motion graphics, voice overs, podcasts, sound design, and mastering. 

    Bespoke music composition, audio branding and sound identity.

    Delivery: TVC approvals and uploads, Asset upload, asset archival, video marketing strategies, social media management, and Indigenous and cross-cultural content consulting. Ad spend [SEO, Google and Meta Ads® and Social media ads]. 

    Our facilities include a cutting-edge studio with ultra-high-definition cameras, a green screen, audio recording facilities, a podcast studio, and a client-friendly edit suite.