Tastilux Launch

Finally, a company has figured out how to turn nourishing, plant-based food into dairy and meat alternative that actually taste incredible—and it’s all being done in our own back yard by none other than James Petrie, CEO of Nourish Ingredients, a deep tech food company.
Petrie, an ex-CSIRO ‘Super Scientist’ who has spent years perfecting the formulas to ensure that dairy and meat alternatives taste like the real thing, has nailed the market down in the field of specialty fats and precision fermentation. These fats and flavours from Nourish are rapidly changing an already fast-moving landscape that the general public is crying out for—authentically tasting favourite foods with a conscience and a purpose.

And with the introduction of Tastilux, their first product, Petrie and his team of food innovators have achieved an important breakthrough—they have unlocked authentic flavours that consumers have longed for since plant-based food alternatives were introduced to the masses. Petrie and his kitchen wizards have found the magic in plant protein food space, paving the way for a sustainable, scalable future where plant-based and animal-based food production coexist.

Crewcible continues to work with this important innovator and his team at Nourish Ingredients on a number of their most promising go-to-market products, visiting their labs to capture story-driven content in the form of photo and video for their social and website pages. More to come soon!