Project details
Stockland completed their development in Red Hill, Canberra and were looking to build excitement around the community. Crewcible through the C8.Group was asked to make a video celebrating Red Hill, including the Stockland developent and the surrounding area.
We had several meetings to discuss the approach and deliverables, landing on a plan to incorporate the Red Hill video in to a brand video, giving it flexibility of brand awareness and a display of their ability to build residential areas.
Our challenge was to create an interesting and attention-grabbing video of what would otherwise be a very static location. We did not want to display the residents and families currently occupying the location, or present compromising material such as clothing on patios. Ample time was given to skilled videographers to film the environment and public spaces at different times of day in order to capture a variety of life and living environments, and also to display the amasing architecture while avoiding direct occupant exposure.
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Team
Do you need video content?
We provide a full suite of video production services:
Pre-production: Concept development, creative direction, video content strategy, scriptwriting, storyboarding, moodboarding, call-sheets & scheduling, corporate media training. International and remote productions (interviews and b-roll gathering)
Production: Directing, cinematography, videographry, sound operating; make-up, styling, wardrobe, set design, Brand videos, TV commercials, corporate videos, case studies, testimonials, event video highlights, photography.
Live streaming: Multi-cameras, live switching and outside broadcasting.
Post-production: Video editing, 2D/3D animation, motion graphics, voice overs, podcasts, sound design, and mastering.
Bespoke music composition, audio branding and sound identity.
Delivery: TVC approvals and uploads, Asset upload, asset archival, video marketing strategies, social media management, and Indigenous and cross-cultural content consulting. Ad spend [SEO, Google and Meta Ads® and Social media ads].